The banking industry has had to make significant adjustments in recent years in response to both the COVID-19 pandemic and changing economic and customer expectations. The Bank Customer Experience Summit, being held from Aug. 31 to Sept. 1in Chicago, will cover all aspects of current innovations in banking.
During the event, attendees can attend a number of exciting panels, which will cover topics such as:
Self-service banking trends.
Current trends in banking marketing.
Fintech partnerships.
Measuring return-on-experience.
Banking culture.
Omnichannel banking experience.
For the omnichannel banking panel entitled,”Delivering an effective omnichannel experience to boost the customer’s experience,” panelists Michelle Kile, SVP of retail banking at bankHometown, Brian McEvoy, SVP retail banking at Webster Five, and Ashley Ross, client care executive at Bank of America will share insights into why financial institutions struggle to deliver omnichannel experiences, despite growing consumer demand. After all, consumers want to have the same experience regardless of the platform they are on, and they will go to a company that can provide that smooth experience, such as a fintech.